Zwift has change the cycling world

The virtual world is going crazy, it’s rapidly developing and doesn’t seem to be slowing down. Today, I’m showcasing Zwift, which is an online virtual reality of cycling outdoors. It is used by cyclists as a virtual platform when riding on a stationary bike, whether it be in the lounge room, garage or bedroom. This piece of innovation has changed the world of cycling indoors!

(https://zwift.com)

You can ride and race with people from all around the world. The application picks up how fast you are going, compares it with the other riders and showcases this through its virtual platform.

As oulined by co-founder Erice Schlange (2018), ‘roughly half a million people have gone for a ride on Zwift, which has included people from over 195 countries’. I would say Zwift is in full flight!

(gplama.blogspot.com/)

So why has it been so successful? It’s simple, Zwift occupys you when riding on a stationary bike, and gives you a virtual perspective of riding or racing outdoors. It connects cyclists in ways that no other platform has. If it’s raining outside, you can still get a good ride in. Just log in and connect with one of the rides, then off you go with thousands of other people around the world.

(cyclingmagazine.ca)

Zwift is a true innovation success story. A clear market need has been identified, developed and offered to consumers (and many have jumped on board!). Riding or racing with people from all around the world means your glued to the virtual platform. If someone pedals a little harder, then the program shows that person breaking away, so you better pedal a little harder to keep up, you don’t want to be left behind!

References

Canadian MTB. 4 January 2018. Pick a target event to meet your fitness goals this year. Viewed 8 September 2018 https://cyclingmagazine.ca/mtb/pick-target-event-meet-fitness-goals-year/

GB Lama. 4 February 2016. Zwift Racing – How real is it?. Viewed 8 September 2018, https://gplama.blogspot.com/2016/02/zwift-racing-how-real-is-it.html

Schlange. E. 4 April 2018. How massive is it?. Viewed 8 September 2018, https://zwiftinsider.com/how-massive-is-zwift/

Zwift. 2018. Viewed 8 September 2018, https://zwift.com

Zwift. 2015. The Early Days. Viewed 8 September 2018, http://community.zwift.com/news/102-the-early-days